Paul Bakaus started Google’s creator program, and has been been central in this sector ever since. In this episode we discuss:
Creators need to wear 15 hats, but only want to wear 5. AI can help them stay on top of things.
Algorithms change all the time, and creator have to be nimble and adjust. Moving from subscriptions to drive by views has changed the market.
You can make money with AI slop, such as faceless videos. TikTok emphasizes ecommerce, so may not mind, but YouTube and others run on a different model. n8n and tutorial videos teach people how to do this now.
AI native creators are experimenting with ways to generate new content. Nas Daily is trying to make 100 AI assisted videos in 100 days.
Aside from content generation, AI also helps creators brainstorm new content, and analyze old content to improve performance. It can also dramatically improve production quality, like descript enhancing audio. Capcut is most popular for short videos.
Parasocial videos can feel uncomfortable, but it is a key part of fame and creators who become successful need to deal with this as well. Twitch is most advanced here. In the end, people care about connecting with other people, and even if something is digital, it’s important there is a person behind it.
This was a great discussion, and I’m grateful to Paul for sharing his thoughts. You can follow him at Renaissance Geek, on X at pbakaus, or on Linkedin!
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