Rachel Kroft: Design, PM, Strategy and AI

I discuss how AI is changing marketing with Rachel Kroft, who has been helping Jasper.ai revolutionize marketing. We discuss:

• Does AI substitute for more junior or senior marketers?

• Right now it’s a novelty in many functions, but critical for few (coding, prototyping). Which other functions will it become critical for next?

• Smaller teams. Smaller firms. More collaboration. People still need to know how to make decisions together.

• AI helps with ideation, faster iteration, and inspiration, but will there always be people in the middle?

• Might a good use for LLMs be easy-to-use classifiers, that let normal people take unstructured data and load it into some kind of knowledge graph for semi-structured queries—ERP, but this time it works?

• And big thanks to

  Cryptik
  for their excellent questions!